Visual Content: Get Creative with Low, Medium, and High Budgets

Do you want to make the most of your budget to create good visual content? Or, do you have enough to invest but aren’t sure how best to use it in creating a successful campaign? Don’t worry, we’ve got you covered! In this article, we’ll lay out some creative and highly effective social media tips for any kind of budget. Creating strong content is all about knowing how to take your budget and use it properly between tools, staff, time, or the creative itself. Being resourceful will help create triumphant results.

Low Budget

Low-cost options don’t necessarily have to mean low-quality results. Look at it as an opportunity to try simple things and see what works the best. The benefits are easy to see: low cost, innovative material to work with, and the fact that things can move forward more quickly. On the other hand, it might be more difficult in the long run. One of the main challenges with this method can be inconsistency in the content. However, it’s nothing that using a tripod, a ring light, and a microphone can’t fix (when it comes to audiovisual material, for example). Remember, a low-cost video should at least meet these minimum requirements.

TIP: Now, let’s talk about memes. You can always take advantage of the popularity and virality of this type of content, especially among the younger generations, and put it to work for your brand. Ask your audience to create memes that positively mention your brand. This is a great alternative and a fun dynamic that can help you save a little extra money while, at the same time, creating a community, more engagement, and brand positioning.

Medium Budget

With a little more money in your budget, you have the advantage of hiring a third-party provider to assist you with production and editing. This includes personnel such as photographers, designers, videographers, and agencies. However, keep in mind that when you have this type of support you must be conscious of the direct relationship between the results you want and the limit of your investment. This also means that you will have a larger team to deal with.

Here, the key is to maintain communication and contact with an agency that understands the vision that you have in your head. This will guarantee you a higher creative learning curve as you move through the process of creating your content. Other benefits are more obvious, such as creative control over your content, making exactly what you want, photoshoots set in-studio, and higher quality visuals than average.

TIP: When it comes to shooting content, always remember to ask for additional equipment to produce different angles or perspectives. This will allow you to play around more with the material and to have extra footage that you may need in the future. For example, if a horizontal video is being shot, also record it in vertical format, which works better on Instagram.

Managing the budget is perhaps the hardest challenge, but once you get the right crew or agency, things start to get easier. The main thing that you must have in mind when hiring a person or company is to look for someone who genuinely listens to your vision and adds value to your brand image on social networks through the intelligent use of audiovisual content.

High Budget

It’s no surprise that visual content has become more common in recent years and is present everywhere. Internet users consume millions of images and videos daily at an amazingly fast rate. This type of content has already become the key to marketing. One of the most recent examples is the success of the Tiktok platform, as well as popular networks like Instagram and YouTube.

With this huge competition for users’ attention, marketing specialists face an ocean of visual content already out in the world. So, the challenge is clear and increasingly difficult: creating new content that stands out from what’s already been done. According to an article posted on the Content Marketing Institute’s website, when it comes to videos, 62% of consumers develop a negative perception of a brand if what they publish has poor-quality.

So, the benefits of having a bigger budget are higher quality, more content options, and longer shelf life. However, one of the disadvantages might be higher expectations for conversion. Higher budgets translate into higher expectations.

In the same article, Dennis Shiao writes: “It’s important to set clear expectations of what part of the funnel, what part of the customer journey, you are creating this content for. If it’s awareness, make sure people know it’s awareness. If it is for sign-ups, leads, conversions, make sure that that is clear, as well.”

TIP: With a good budget to create quality audiovisual content, the main task now falls on the appropriate distribution methods to advertise your products. The options are endless, but each situation is different and should be analyzed separately. There is no universal technique or campaign that works for every single business. However, one of the most infallible methods is investing in digital advertising coverage on YouTube. According to a recent Hubspot study, 81% of brands are currently doing video marketing.

Another concept to consider is social video: a type of video specially designed to be broadcast through social media networks. It seeks to create shareable pieces (although they do not necessarily have to become viral) and is optimized for the individuals of each social network.

According to statistics:

  • Video tweets get 3 times more responses and retweets than tweets without videos
  • 90% of users say that product videos are useful when making purchasing decisions
  • 64% of users who watch a video tend to purchase one of the associated products

So, think about it investing in visual content! As we mentioned earlier, you can create content without breaking the bank. Creating quality video content is an investment of time and effort, but one that is worth doing if you have a clear understanding of what you want and have defined the objective for the videos within your marketing strategy.