Did you create an Instagram business account and there hasn’t been any improvement yet? You haven’t tried it all, then! Today we’ll share 10 tips with you that will help you unlock the keys to Instagram success. Believe us, when we say this is not the same old Instagram tips you’ve seen everywhere. THIS IS THE REAL THING! So, keep on reading and take note.
1. THE BEAUTY IN CONSISTENT VISUAL IDENTITY
Well, first things first. If you want to be recognized easily one of the top ways is choosing wisely when it comes to your filtering scheme. This might sound weird, but just think about it: aesthetic does matter! And using the same set of filters for all of your photos works to create and maintain a consistent visual identity on your Instagram account which translates into achieving a certain brand.
2. THE HIGH-QUALITY PHOTOS GUARANTEE
Alright, alright… We know this one is pretty obvious, but it seems like it needs to be revisited. At least make sure that your lighting is good and everything is in focus. Use a professional camera, or if you can’t afford one, work with what you have, but get creative. A modern smartphone can be your best friend if you know the right tricks. Remember, great photos means more likes.
3. THE HASHTAG DOES HAVE A COMMUNITY
Using local hashtags is an awesome way to reach potential customers near you. Search for popular local Instagram accounts and see what trendy hashtags they are using. This is an amazing tool when you are looking to increase sales because there’s a good chance you can connect with people near you or accounts who might be interested in featuring your photos or your business.
4. THE GHOSTLY HASHTAGS
We all know about the importance of these little fellas. They are like lottery tickets – you want to use them all at once. What we don’t know is that they might not be so aesthetically pleasing or they could be missing your call to action button. In this case, you can post as many hashtags as you want in the first comment and make them invisible by wrapping these in the […] brackets. Easy as that. When you’re about to paste your researched hashtags, post five dots in lines just before the block of your hashtags. As soon as you post that comment, Instagram will hide your hashtags, making them look on fleek!
5. THE STANDOUT FONTS OF INSTAGRAM STORIES
Did you know you can use different animated fonts on Stories? While Stories officially offer only 5 fonts, there’s a trick you can use to add more using CoolSymbol.com. First, you’ll need to open the Instagram app, go to Stories, and select the photo you want to share. Then open CoolSymbol.com. Once you’re there, click on the “Fancy Text” option and type in whatever you want to say on your Story.
The text will be transformed in multiple fonts. Scroll down, choose what you like, and select “copy”. Go back to your Instagram app, select the text icon (“Aa”), tap and hold on the screen where the blinking cursor is, and click “Paste”. And that’s it. Well, not so fast…
If you want an extra punch to that, (I mean, now that you are an expert on how to use different fonts for your Instagram Stories) did you also know that you can make them animated? There’s a bunch of apps that would help you achieve this result. We won’t get into details, but we recommend checking out HypeType (it’s pretty easy to use).
6. THE SOCIALLY POPULAR COMMENTER
Comment on popular photos. Use your explore feed to find new content to engage with. Keep your target market or your commercial approach in mind while you decide which accounts you’ll follow. Search for industry-specific accounts, then find popular posts and comment on them. Other people who engage with those posts will see your comments, and that may lead them to learning more about your brand by visiting your profile – meaning more reach, followers, engagement, and likes.
7. THE BRANDS FAVE’S PARTNER
Just like having a partnership with an influencer, partnering with a brand that has a complementary product with you (hey! not that fast, we don’t mean a competing one) can help you reach a greater number of people in your target market. You can play with this technique and partner with the other brand to host a giveaway, featuring a prize package that has both of your products. Believe us, this would not only guarantee followers but engagement with the community, which is a thousand times better.
8. THE INFLUENTIAL ACCOUNTS DEMAND TAGS
Look for influential accounts within your industry and tag these accounts in your new posts. You get extra points if you tag them in the photo itself, not in the caption. This way, you will appear on their feeds in the “tagged in” section. The more popular the account is, the more chances you have to reach other people within your target market, which could possibly get you featured on these influential accounts.
9. THE HIDDEN TRICK IN THE INTERACTION
Interact 15 min before and after posting. FYI, Instagram algorithm LOVES engagement, especially within the first half an hour of publishing. A lot of engagement straight away means the algorithm recognizes that your post is something worth pushing up and up the feed for more eyes to see.
By “interact,” we mean searching into your relevant hashtags, find a post, and leave several likes for that user who posted it. Literally liking everything you see, and even leaving a comment here and there.
Before you deem this activity as spammy, what it results in is sparking interest – who is this person? – and wanting to check out the profile back. Which normally results in liking at least one picture from the feed – and usually it’s the very first one they see.
10. THE NAME: AS IMPORTANT AS YOUR BUSINESS CARD
You must try this If you want to get more attention or recognition: Edit your name to appear in more search results. It’s one of the best Instagram tips you can try to increase your reach. How exactly? Well, through typing the keywords in the Search bar. To be found this way, you need to edit your Instagram bio by adding a target keyword to your name.
For example, if you’re an ethical clothing brand, or a vegan youtuber – add keywords like “Sustainable Fashion” or “Veggie Blogger” so people can find you easier. This is one of the best-working Instagram tips for growth out there.