Is Tik Tok right for your brand in 2021?

| October 15, 2021

Most likely, the answer is yes, but keep reading to understand why. Tik Tok is a rapidly growing social media platform that has captured a wide audience across the world. The video-content based app has highly-engaged users that your business can be taking advantage of.


Should your business be on Tik Tok?

Before you get started on Tik Tok, it’s important to understand the goal behind doing so.

Are you looking to gain exposure beyond your immediate customer base? If so, Tik Tok can help with that as long as you are open to taking a new approach to your social media marketing. If your team has the bandwidth to produce content, it should be creative and consistent. Successful brands on Tik Tok understand this, and are able to showcase their brand in fun ways. Not to mention, Tik Tok does have advertising available for businesses as of last year.


What to keep in mind when starting on Tik Tok

If you decide to take the leap to launch your brand on this platform, there are a few things to keep in mind so you don’t get overwhelmed.

  1. Focus on authentic messaging

Your content should build awareness around your overall brand proposition, in an authentic way. The messaging should be approachable by a wide variety of users, and add value. If users find value in your videos, this will increase watch time of a video, and the algorithm will continue to push your video out to more viewers.

  1. Research trends

Spend time each day researching trends on the app. An easy way to do this is by searching videos under relevant hashtags related to your brand. Another way is to scroll on the For You page, and see what sounds are coming up often. This is a great way to hop on a trend, while adding your brand twist to it.

  1. Engage

Tik Tok users are highly engaging. Once you start getting comments, you will learn what people are saying about your brand and what questions they have. Tik Tok has a few functions to allow for more engagement, like Stitch, and Duet which allows for user-generated content for your brand.


Advertising on Tik Tok

Yes, Tik Tok is also a grand advertising opportunity ,the company’s slogan for this is “Don’t make ads. Make Tik Toks”. The platform has 4 different types of paid advertisements that are based around video content.

  1. Top View: This is the very first video a user sees when they open the app. It is premium real estate on the app that captures peoples’ attention with video, audio, and text.
  2. In-Feed Ads: These ads display when someone is scrolling through their For You page.
  3. Branded Hashtag: This is an invitation for users to create videos relevant to the hashtag you create. It helps with brand awareness and ignites a lot of creativity and expression.
  4. Branded Effects: This is a personalized special effect, sticker, and or filter that gives users a visual experience and allows them to be creative.


In the end, adding another social media platform to your brand may sound like too much, but Tik Tok gives brands the unique opportunity to gain diverse exposure by creating relatively easy to make video content.


If you do decide to get started on Tik Tok, remember to be consistent and have fun with it.

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