Today, we’ll show you how to reach new people and increase the sales of your brand through Influencers. We all know these individuals can affect purchase decision because of their authority, knowledge, position, or relationship with their audience. Or you are going to tell me you don’t know anything about Kylie Jenner? Nevertheless, there’s a few things you must be aware of to achieve a faster and more effective process when it comes to find the right influencer. Take note, because we have some hacks, tips, and tools to customize your searching skills.
DEFINE THE INFLUENCER CAMPAIGN YOU WANT TO RUN
There are different influencer campaigns. Considering which type of campaign suits you the best is a great way to chart your marketing goal. If you don’t have any idea where to start, don’t worry! We’ll help you out. Alexa’s Blog gives us some insides on how to categorize them.
The Gifting Campaign: give your niche influencers gifts in exchange for mentions, posts, etc. For example, if your market is food, invite them to your restaurant in exchange for Instagram stories.
The Giveaways Campaign: you must try contests or giveaways at least once as an incentive to get influencers to mention your brand or share your content.
Influencer Takeover: try letting an influencer take over your social media account for a set amount of time.
The Guest Posting Campaign: getting an influencer to allow you to write for their blog.
Sponsored Content: paying an influencer to share your content or create content that is tied to your brand.
The Discount Codes Campaign: allowing influencers to give discount codes for your offerings to their fans and followers.
Brand Ambassadors: partnering with an influencer who regularly promotes your brand in exchange for discounts and perks from your brand.
CONSIDER USING MARKETING TOOLS TO FIND THEM
The next step is to target your campaign. Once you define it, identifying the influencers that rule your niche is a must. For this, you must do considerable research first. Luckily, there are a variety of influencer marketing tools to help you out in your quest. Here are some of them.
Upfluence: is a smart cutting-edge influencer tool for marketing platforms. It offers services to elevate content and streamline Influencer Marketing campaigns for brands. It is composed of a well-rounded set of features such as its influencer search and discovery engine.
It features a massive database of over 3 million influencer profiles. Upfluence’s AI indexes and updates these profiles in real-time. The algorithm analyzes each piece of content for reach and engagement.
This means that you can use the platform to find influencers using as many keywords as necessary. You can give weight on each keyword, making some more important than others. You can also narrow your search even further on Instagram, using criteria like location, social platform, or the number of followers.
Discover.ly: This is a Chrome plugin you can use to see your email recipients, LinkedIn, and Facebook connections’ social accounts and updates in a sidebar. Which means you can see your connections’ social media accounts on a wide range of other social media channels and platforms. You can use this advantage to see if any of your existing contacts have connections with influencers in your niche. If you find any connections, you could then leverage your contacts to introduce you the influencers.
Alltop: If you are more into the influential blogs, a Google search can be something of a hit or miss. It records all different types of websites in its results, and blogs are mixed in with everything else, from sales pages to forums.
The web can help you here because its function is to aggregate blog posts. It is interesting because instead of being an algorithm, the platform is curated by people who are commissioned to search for the top blog posts each day in particular niches. This might help give you an idea of the most influential blogs on your topic.
TRACK YOUR RESULTS
The final step is basic. Once you define your niche, your campaign, and the tools, the only thing left is tracking your marketing metrics. Having feedback of the results is fundamental; they will help you determine if you’ve reached your goals. If it was successful… now you know the formula. The purpose is to use what you learn to help drive future campaigns. In this case, if a relationship with an influencer results in the number of leads you were hoping to collect, run another similar campaign every now and then, set dates. If you failed to reach your goals, either stop the engagement or adjust it to see if you can produce better results.
NOW YOU ARE READY TO GO SEARCH FOR YOUR NICHE INFLUENCERS.
WHAT ARE YOU WAITING FOR?