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Why the Sharing Economy Is Here to Stay and What the Implications Will Be for Marketing

Now more than ever it is increasingly common for people to connect collectively when it comes to consumption. Currently, the online sharing economy is a prime example that illustrates the value that the web provides to consumers.

The Benefits of Analyzing Content Marketing Success

Any marketer knows that decisions must be made when it comes to content marketing, but not before analyzing the prior actions taken. Today, we’ll teach you how to measure and analyze content marketing success, as well as look at some of the benefits.

A Few Solutions to Help Marketing Managers During COVID-19

The COVID-19 pandemic has wreaked havoc on the global economy. Marketing leaders are dealing with multiple headaches. We’ve created a list with a few solutions that will help solve some of these problems.

How COVID-19 is Changing the Digital Marketing Sector

Coronavirus has affected almost every aspect of our daily lives. People are staying home and working remotely. With all of this unprecedented change, buying processes have been drastically changed.

Everything You Need to Know About Advertising on TikTok

Although TikTok existed for three years before its 2018 integration with Musical.ly, it wasn’t until recently that the app rapidly grew in popularity. Here’s everything you need to know about it.

The Potential of the Hashtag: Strategies on How to Market Your Business & Content

| December 17, 2019

If you’ve been using hashtags on Twitter and Instagram simply because it’s the “popular thing,” you may be missing out on their main potential. Take note we'll share some core tips on how to use these tagged topics in the best way possible on your posts.

Find the right Influencer for your Brand

We’ll show you how to reach new people and increase the sales of your brand through Influencers. The well known individuals who have the power to affect purchase decisions of others. Nevertheless there’s a few things you must be aware of to achieve a faster and more effective process when it comes to finding them.

Three Concepts of Cognitive Marketing You Might Not Know

The term “Cognitive Marketing” refers to one of the main strategies to connect with your audience on a personal level.

What Makes Marketing Creative These Days?

When we think of creativity applied in the field of marketing, the first things that come to our minds are the texts or the pictures that go into ad campaigns. But is that it? Today the industry surely require a new way of thinking.

The Ultimate Retargeting Guide

Did you know that nearly 96% of your first-time visitors are not ready to purchase from your website right away? Retargeting is the method used to re-engage customers who have previously interacted online with your brand.