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Analytics
Three Concepts of Cognitive Marketing You Might Not Know
The term “Cognitive Marketing” refers to one of the main strategies to connect with your audience on a personal level.
Psychographics: What are They and How to Use Them in your Marketing
| October 30, 2019
While demographics just explain ‘‘who’’ is your buyer, psychographic information describes ‘‘why’’ someone buys a certain product. Do they matter? Keep reading.
The Ultimate Retargeting Guide
Did you know that nearly 96% of your first-time visitors are not ready to purchase from your website right away? Retargeting is the method used to re-engage customers who have previously interacted online with your brand.
