The four Ps of marketing are cornerstones within the marketing and advertising world that deal with the four main factors when marketing a good or service. These four factors are so important because they translate across all types of businesses, goods, and services.
SEO (Search Engine Optimization) is a common term in the marketing world that immediately brings Google to mind. However, Google isn’t the only place where SEO plays a vital role. Consider how often you search for “how-to” instructional videos, videos of live performances, favorite scenes from movies, or anything else you want to see and not just read about.
Any marketer knows that decisions must be made when it comes to content marketing, but not before analyzing the prior actions taken. Today, we’ll teach you how to measure and analyze content marketing success, as well as look at some of the benefits.
The COVID-19 pandemic has wreaked havoc on the global economy. Marketing leaders are dealing with multiple headaches. We’ve created a list with a few solutions that will help solve some of these problems.
Did you know that nearly 96% of your first-time visitors are not ready to purchase from your website right away? Retargeting is the method used to re-engage customers who have previously interacted online with your brand.