IN
Analytics

Psychographics: What are They and How to Use Them in your Marketing

While demographics just explain ‘‘who’’ is your buyer, psychographic information describes ‘‘why’’ someone buys a certain product. Do they matter? Keep reading.

The Ultimate Retargeting Guide

Did you know that nearly 96% of your first-time visitors are not ready to purchase from your website right away? Retargeting is the method used to re-engage customers who have previously interacted online with your brand.