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Analytics

The Benefits of Analyzing Content Marketing Success

Any marketer knows that decisions must be made when it comes to content marketing, but not before analyzing the prior actions taken. Today, we’ll teach you how to measure and analyze content marketing success, as well as look at some of the benefits.

A Few Solutions to Help Marketing Managers During COVID-19

The COVID-19 pandemic has wreaked havoc on the global economy. Marketing leaders are dealing with multiple headaches. We’ve created a list with a few solutions that will help solve some of these problems.

HOW DO SEARCH ENGINES WORK?

Do you know how does search engines like Google actually work? We tell you all about it.

Three Concepts of Cognitive Marketing You Might Not Know

The term “Cognitive Marketing” refers to one of the main strategies to connect with your audience on a personal level.

Psychographics: What are They and How to Use Them in your Marketing

While demographics just explain ‘‘who’’ is your buyer, psychographic information describes ‘‘why’’ someone buys a certain product. Do they matter? Keep reading.

The Ultimate Retargeting Guide

Did you know that nearly 96% of your first-time visitors are not ready to purchase from your website right away? Retargeting is the method used to re-engage customers who have previously interacted online with your brand.