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What Is Facebook for Creators?

| August 4, 2021

Facebook for Creators has actually been around since 2020, but it has returned to the spotlight recently thanks to Mark Zuckerberg committing $1 billion over the next year and a half to creators who use Facebook-owned platforms for their content. This will be through bonus initiatives across Facebook and Instagram for those who post great content.

The Emotional Hooks You Should Be Using In Your Content

| June 8, 2021

Emotion is at the core of every decision human beings make. We like something or dislike something based on how we feel about it (our emotions). If something makes us happy, we tend to like it and want more of it. If something makes us sad or angry, we may want to steer away from it. This is true for content as well.

The iOS 14 Update and Facebook Ads

| April 29, 2021

There has been a lot of talk online over the last few months about the rollout of Apple’s iOS 14.5 update, which is scheduled to come out today, Monday, April 26th around 10 AM PT.

The Power of Social Media in the Stock Market

| March 23, 2021

While the recent GameStop situation has brought the topic of social media’s impact on the stock market to the forefront, social media has, since its inception, had the power to influence many things. The stock market is no exception.

Google Web Stories 101

| February 10, 2021

Over the past month, you may have seen a lot of talk online about Google Web Stories. In this article, we’ll discuss the basics of Google Web Stories: what they are, how to make them, and their benefits.

BEST BRANDING TIPS FOR YOUR RESTAURANT THIS 2021

| February 4, 2021

How are you supposed to stand out from the competition when there are hundredths of restaurants in your city? How can you achieve recognition both online and offline?

The 5 Most Important SEO Tips for 2021

| January 15, 2021

Most people know the general principles of SEO, but with the ever-changing nature of internet content, SEO rankings, and ranking algorithm factors, those fundamental principles can change pretty quickly.

The 4 Ps of Marketing

| December 10, 2020

The four Ps of marketing are cornerstones within the marketing and advertising world that deal with the four main factors when marketing a good or service. These four factors are so important because they translate across all types of businesses, goods, and services.

The Best Words to Use to Improve Your Marketing Copy

| November 20, 2020

Whether you’re a professional copywriter that’s been working for years or you’re just getting started, the importance of words in our line of work cannot be understated. Words are essential, eye-opening, incredible, magnificent, powerful. Words are… everything. That sounds a bit dramatic and over-the-top, huh? Well, 1. It’s true, 2. It conveys a lot of emotion, and 3. It’s exactly the type of writing we do every day to attract customers and clients to our products and services. Every single word carries meaning.

How to Rank Higher on YouTube SEO

| October 27, 2020

SEO (Search Engine Optimization) is a common term in the marketing world that immediately brings Google to mind. However, Google isn’t the only place where SEO plays a vital role. Consider how often you search for “how-to” instructional videos, videos of live performances, favorite scenes from movies, or anything else you want to see and not just read about.