Emotion is at the core of every decision human beings make. We like something or dislike something based on how we feel about it (our emotions). If something makes us happy, we tend to like it and want more of it. If something makes us sad or angry, we may want to steer away from it. This is true for content as well.
While the recent GameStop situation has brought the topic of social media’s impact on the stock market to the forefront, social media has, since its inception, had the power to influence many things. The stock market is no exception.
The four Ps of marketing are cornerstones within the marketing and advertising world that deal with the four main factors when marketing a good or service. These four factors are so important because they translate across all types of businesses, goods, and services.
Whether you’re a professional copywriter that’s been working for years or you’re just getting started, the importance of words in our line of work cannot be understated. Words are essential, eye-opening, incredible, magnificent, powerful. Words are… everything. That sounds a bit dramatic and over-the-top, huh? Well, 1. It’s true, 2. It conveys a lot of emotion, and 3. It’s exactly the type of writing we do every day to attract customers and clients to our products and services. Every single word carries meaning.
SEO (Search Engine Optimization) is a common term in the marketing world that immediately brings Google to mind. However, Google isn’t the only place where SEO plays a vital role. Consider how often you search for “how-to” instructional videos, videos of live performances, favorite scenes from movies, or anything else you want to see and not just read about.
Most small business owners think digital marketing is not worth the investment. This article will show you some of the benefits you can get from it.