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The 5 Most Important SEO Tips for 2021

| January 15, 2021

Most people know the general principles of SEO, but with the ever-changing nature of internet content, SEO rankings, and ranking algorithm factors, those fundamental principles can change pretty quickly.

The 4 Ps of Marketing

| December 10, 2020

The four Ps of marketing are cornerstones within the marketing and advertising world that deal with the four main factors when marketing a good or service. These four factors are so important because they translate across all types of businesses, goods, and services.

The Best Words to Use to Improve Your Marketing Copy

| November 20, 2020

Whether you’re a professional copywriter that’s been working for years or you’re just getting started, the importance of words in our line of work cannot be understated. Words are essential, eye-opening, incredible, magnificent, powerful. Words are… everything. That sounds a bit dramatic and over-the-top, huh? Well, 1. It’s true, 2. It conveys a lot of emotion, and 3. It’s exactly the type of writing we do every day to attract customers and clients to our products and services. Every single word carries meaning.

How to Rank Higher on YouTube SEO

| October 27, 2020

SEO (Search Engine Optimization) is a common term in the marketing world that immediately brings Google to mind. However, Google isn’t the only place where SEO plays a vital role. Consider how often you search for “how-to” instructional videos, videos of live performances, favorite scenes from movies, or anything else you want to see and not just read about.

The Benefits of Digital Marketing for Small Businesses

| September 30, 2020

Most small business owners think digital marketing is not worth the investment. This article will show you some of the benefits you can get from it.

The Importance of UX Design in E-commerce

| September 18, 2020

One of the most important elements of any e-commerce website is a great UX Design. It includes the entirety of a user’s experience through combining brand aspects, design, usability, function, and many others.

Online Shopping Experiences are the Top Priority During the Pandemic

As time passes, the coronavirus pandemic continues to hit the economy head-on. However, we are already beginning to see the emergence of a completely different market with new characteristics

What are the Decisive Factors When Buying?

the three essential and decisive factors that intervene when making a purchase are the brand, commitment, and promotions. Today you will learn why this happens and why it matters.

Why the Sharing Economy Is Here to Stay and What the Implications Will Be for Marketing

Now more than ever it is increasingly common for people to connect collectively when it comes to consumption. Currently, the online sharing economy is a prime example that illustrates the value that the web provides to consumers.

The Benefits of Analyzing Content Marketing Success

Any marketer knows that decisions must be made when it comes to content marketing, but not before analyzing the prior actions taken. Today, we’ll teach you how to measure and analyze content marketing success, as well as look at some of the benefits.