Staying on top of the digital world’s ever-changing trends can be exhausting for regular people and a real challenge for those running a restaurant business.
How are you supposed to stand out from the competition when there are hundredths of restaurants in your city? How can you achieve recognition both online and offline?
This kind of pressure often falls on the shoulders of entrepreneurs of all walks of life, and it’s undoubtedly present in the mind of restauranteurs, be them big or small.
The smaller your restaurant, though, the more important it is to learn how to successfully navigate the digital world in a way that puts you, and your restaurant front and center.
That’s what we’re here for.
Our company will help you discover and implement the best digital marketing strategy for your restaurant and ensure your online efforts are a recipe for success.
Restaurant Social Media Management
It’s hard to overstate just how vital a successful social media strategy is for a restaurant.
As any chef or foodie out there knows, sight is as important as taste when it comes to good food, and it’s the only element that can be enjoyed through a screen.
For restaurants, having a solid social media presence isn’t only about ensuring people know your business’s name but increasing the odds that people want to visit and see what you have to offer.
A carefully curated Instagram account, for example, can help you showcase not only your restaurant’s decor but also your crew’s talent, all while giving food lovers from around the world a reason to follow you and stick around for your next post.
Creating social media content that matters can make the difference between being a restaurant and being the restaurant.
Of course, what kind of content should you share, and where depends entirely on the social media you’re using, as each platform tends to reach different audiences in completely different ways.
Knowing where and how to establish your social media presence is a crucial step in a restaurant’s successful social media marketing strategy, and it’s a step we can take with you.
Branded Content for Restaurants and Eateries.
Raising awareness about your restaurant and showcasing your skills is only a small part of what a solid restaurant marketing strategy can do.
Though the impact of these actions can be significant, the real game-changer is branding, which will give your business a unique identity and look that your clients can easily recognize and, potentially, identify with.
While staying consistent with your restaurant’s brand and aesthetic might appear easy at first, it can quickly become overwhelming, as there will be adjustments and numerous changes while you get all your ducks in a row.
While these are all regular growing pains of creating a restaurant marketing strategy, you can minimize the time you spend learning –and the money you spend on changes– by letting us handle your branding from the very beginning.
Remove the guesswork from your restaurant’s marketing strategy and start generating creative and engaging content right away.
The Importance of Engagement
By now, you understand just how impactful a solid restaurant marketing strategy can be, but you might still be struggling to put things into perspective.
Yes, looking at pictures and reading about your business can help people learn it exists, but advertising using other media can achieve the same, right?
While that’s technically true, digital marketing offers a unique characteristic: Interactivity.
By creating engaging, eye-catching, and powerful branded content, you can not only get people to look at your business, but you can get people talking about it too.
Friends can send each other pictures of your desserts; interior designers might go gaga over your fantastic decoration, local foodies might share your photos in their blogs, you name it.
Strong restaurant branding and marketing allows you to offer more than food and gives you the tools to transform your restaurant into an experience.
Minimize guesswork with a robust digital presence.
Restaurants live and die by their reputation, and a strong digital marketing team can help you keep an eye on your restaurants to increase your chances of success.
Certainly, with sites such as Yelp and Open Table, guests will leave digital reviews whether you want them or not but learning how to use them to improve your services and reputation can make even the worst review work in your favor.
Though the most important aspect by far, a digital strategy for a restaurant shouldn’t only focus on showcasing their food but should also focus on helping the restaurant connect with the community, listen to client’s needs and desires and present themselves in a way that matches the restaurant branding.
After all, you don’t want your restaurant’s webpage to emphasize family-friendliness, only to have an argument in a review about a client’s kids.
Know where to put your money.
While one of the biggest appeals of digital marketing is that you can get started for free, every restauranteur soon learns that you need to pay if you want to maximize the reach of your restaurant’s digital marketing campaign.
Google Adsense and Facebook’s Ad Manager are big names often thrown around, but there are many more tools at your disposal to take your restaurant’s digital marketing to the next level.
Sure, you can experiment with your advertising dollars until you reach the recipe for success, or you can let us do it for you to ensure your every dollar goes where it’ll be most effective.
Having a hands-on attitude and learning how to do things yourself is a fantastic idea, but not every restauranteur has the budget to burn on experimental advertisement campaigns, so eliminating the guesswork by hiring someone to plan is not only your restaurant’s digital marketing but also its digital advertising campaigns is as efficient as it is reassuring.
In the kitchen, everyone has their role, and it’s sticking to said role that allows a restaurant to run like clockwork.
Leave the cooking to the chef, and the digital marketing strategy to us.