The COVID-19 pandemic has wreaked havoc on the global economy since the outbreak started back in March. Many businesses have been forced to close their offices to prevent the spread of the virus, which has left sectors like marketing in a delicate situation. Due to these unforeseen circumstances, marketing leaders are dealing with multiple headaches as they rush to offer solid solutions in an unstable time. With this in mind, we’ve created a list with a few solutions that will help solve some of these problems. Let’s jump in!
One of the main problems we must face is adapting to new methods of communication with our colleagues, superiors, or clients. In these extraordinary conditions, we are forced to communicate with them remotely. How can we compensate for the absence of face-to-face interaction, especially when that method is faster and more effective?
Well, one idea is to take advantage of the tools that the Internet offers you. There are online applications that will make your life easier, such as Slack or Zoom. Thanks to these applications you can remotely communicate with your teams by sending personalized messages or posting to channels. You can also make video calls, which will help provide you with the optimal approach with your employees. Try it out, you will immediately notice the difference!
Lack of Organization
Another current issue is the lack of time to correctly carry out and organize activities. Because of the policies adopted to combat the coronavirus situation, most Community Managers are working from home offices. It may seem like an advantage to be able to save time with no commute to the office, but working from home can also mean trying to multitask around the house throughout the day. This can translate into a less productive working environment.
So, what can you do? For Marketing Managers, automation is a key piece to saving time when it comes to scheduling, managing, and analyzing posts and stories on Instagram or Facebook. This tool will guarantee you incredible results in terms of productivity. Keep an eye out and try to stay up-to-date on apps like this that allow you to automate your daily activities.
Lack of Organic Traffic
Neil Patel presents a graph demonstrating the huge drops we’ve recently seen in organic traffic for most industries. Take a look at the chart below.
Given the situation, one of the solutions we offer is applying strategies like investing. Pay-per-click is a great tool as an internet advertising model. In this model, the advertiser pays to run his or her ads on the web with a fee based on the number of clicks on the ad. Utilizing this type of marketing will increase your traffic as well as your reach!
Making your business known is one of the top marketing priorities, even during these difficult circumstances. If you are proactive and committed, working from home could be a benefit for content creators. For example, a perfect way to take advantage of social media is by creating valuable content and promoting it on Facebook or other websites. Additional ways of getting your work out there include writing blog posts to generate traffic on your website, organizing free webinars, or hosting virtual meetings with your clients.
The challenge will be to digitize all your marketing strategies, which may be difficult, but it’s not impossible. Your main tool will be your creativity. Use it!
Hopefully, the coronavirus outbreak passes soon with minimal lasting impact on everyone’s lives. For now, try to stay on top of techniques like the ones we offered. They will help to preserve workflow and ensure your online communities obtain alternative methods for purchasing your products or services.