Sharing is Caring: Droga5's Bing and Jay Z campaign

Sharing is Caring: Droga5's Bing and Jay Z campaign

Marketing
Sharing is Caring, and today we are sharing one of the best cooperative marketing campaigns. In their Bing: Decode Jay Z campaign, Droga5 manages to effectively create a strong relationship between users and Bing, in a fun and creative way that sparked the attention of many people.
Cooperative marketing has been done in the past, James Bond and Heineken did it, U2 and Apple did it (even if nobody wanted them to do it), but I don't think there has ever been a more creative and original cooperative marketing campaign than that of Jay Z’s Decoded and Bing created by Droga5.   Through their campaign, named Bing: Decode Jay Z, Droga5 managed to create an awesome and effective campaign that accurately helped solved the issue that Bing was having.   The ...
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An Instagram is worth a thousand pictures

An Instagram is worth a thousand pictures

Marketing
In the last 5 years since Instagram’s creation, it has gained almost universal usage, and has over 150 million active monthly users. Instagram has not only become an avenue for individuals to share images, but also for Business to share their brand through a unique and very interactive medium.
Instagram offers a window into not only the surface of the brand but all the inner workings within it. It’s an avenue for a business to share their company culture, a way to involve consumers in promotional campaigns, and way to create unique and simple campaigns.   Its strength is in its level of engagement compared to other services, with rates that are almost 50 times that off Twitter for top most engaging brand profiles. With this potential level of interaction it is becoming ...
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Public Relations: The Elephant in the Room

Public Relations: The Elephant in the Room

Marketing
When you’re sitting down and thinking about your next Marketing Campaign, one component that a lot of small businesses leave out is Public Relations.
Perhaps it’s because PR is one of those strategies that you do not have much control over, regardless of the reason though, PR can be one of the most effective and cheapest ways of reaching out to new markets, adding credibility to your brand and business, and making your name known.   What is PR and Why do I need it? Public relations is the process of relating to the public, usually through the media. PR can range from setting up a press conference, writing a press release for ...
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Let's Send Some Emails

Let's Send Some Emails

Marketing
It’s one of the simplest, cheapest, and most effective ways of promoting new products and pushing information to prospects and current costumers, yet because of this it is incredibly easy to do it wrong.
Email Marketing offers a simple platform for your business to engage with customers in a personal way. It gives you the opportunity to give a full pitch rather than just few words (one of social media’s limitations), and land straight in the inbox of a potential or current client. Yet because of how often this is done wrong, most people become wary of the emails they get from companies and tend to label it as “spam”. This blog should help you turn that around for your business ...
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Two-Way Marketing: The New Patterns in the Industry

Two-Way Marketing: The New Patterns in the Industry

Marketing
With the widespread use of the Internet and the prevailing rise of the "Global Village" Marketing has become a whole new playing field. Two-Way Marketing techniques, being marketing that asks the consumer to participate in rather than just hear the message are becoming more and more important in this day and age.
In 1964 when Marshall McLuhan saw how televisions were bringing societies from all over the earth together, he understood how “mass media” would change how we interact. Coining the term “Global Village” he described this international society and group of people living as a village globally, connected by the media. The Internet brought this theory into reality, and changed the way the world works completely. It’s only been in use by the masses for a little over 20 ...
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